The luxury replica furniture store story…

RESEARCH, PLAN, EXECUTE, TEST

We started working with Pash back in 2015 for full marketing services. Their products are very targeted and needed us to understand the audience and the range.

Info

Category: eCommerce
Date: 2015 - present
Client: Pash Classics

SO THIS WAS THEIR PROBLEM

The organic traffic to the website initially suffered from the SEO algorithm updates and a poor backlink profile. Their previous agency was not delivering online sales targets, which showed in negative financial reports. Also, the branding and website design didn’t reflect the real quality of products and the company’s value proposition.

Pash Classics previous website

THIS IS HOW WE SORTED IT OUT

With branding being a key issue, we worked on the new web design covering all modern eCommerce website functionalities. By setting up full customer journey tracking, we discovered the core point of drop-off and introduced a conversion rate optimisation strategy. To improve the website traffic, we initiated product promotion using more PPC campaigns including Smart Google Shopping.

THE RESULTS

The new user-centric strategy resulted in boosted company’s revenue. By working on the search engine visibility, the website started showing for over 260 keywords on the 1 page of Google. Currently, we work as a part of Pash Classics marketing department, from planning new campaigns, tracking current performance to the new website development.

Revenue
1476.65%
eCommerce Conversion Rate
33.87%
Transactions
1557.14%
Pash Classics after changes

We’ve been working with Dan and his team for over five years. They have a passion and understanding of SEO and Digital Marketing and have been instrumental in our online growth. An incredibly approachable and flexible agency to work with, who I highly recommend.

Aaran Hall