Know your customer better than ever
Neuroscience and psychology call into question the effectiveness of conventional research such as surveys. People often misrepresent their responses because they’re afraid of their honest opinion or want to impress somebody. This response bias makes understanding your user experience more difficult.
Gain a better understanding of your customers’ emotions and behaviours with our advanced Biometric User Experience Testing Service.
Get valuable insights from eye-tracking, and facial expression tests run on your buyer personas in real-time.
Remote online user testing technology is now available.
What can you test
Implement Biometric Research into your work to reveal your customer’s real feelings and emotions. With these nuanced insights, you’ll be able to deliver a more engaging experience, which in turn will offer you increased conversion rates and sales.
- EYE TRACKING – See what your customers see. Eye-tracking testing will show you what elements of your website grab users attention and which spots are ignored.
- FACIAL EXPRESSION RECOGNITION – Feel what your customers feel. Facial expression testing shows what emotions and reactions users have during their buying journey
IT’S SIMPLER THAN YOU THINK
Study Design To Find Out What You Need
Not sure how to design your experiment?
Run the Study & Collect Data
Pick your audience demographics and quantity to test?
Report The Results & Understand Data
Get our expert insights & report analysis
Take Action & Optimise
Work with our CRO team on your website optimisation
Design Your Experiment
It’s time to plan your test! You can use our advanced customer behaviour testing service to measure users’ reactions to any visual stimuli.
From customers’ reactions to your new video to online buying journey, emotional responses to your new product image and description. Our Biometric Research will tell you the truth.
MEDIA YOU CAN USE FOR TESTING:
- SAAS User Interface
- APP OR PROTOTYPE
Test Your Hypothesis Before Taking Actions
In most cases, you’ll need to see proof that optimisation suggestions will positively impact sales. But first, you need to have a hypothesis…
The purpose of a hypothesis is to find the answer to a question. It is a specific and testable prediction about what you expect to happen in a study.
Title: How the display of the delivery information affects conversions.
Situation: Our exit rate on the checkout page increased last year, which led to a lower conversion rate and higher cost per sale.
Hypothesis: Implementing clear delivery costs in a position A will increase conversion rates.
Segmentation: We will test the new checkout layout on 30-40 year old women in the UK living in a city as this is a profile of our main buyer persona.
Predicted outcome: We predict that the conversion rate will increase by 20% due to implementing the changes.
It’s Time For The Experiment
Collect behavioural insights to make data-based decisions. During our discovery meeting, we’ll discuss your current situation and establish the right test for you and your business.
MAIN KEY BENEFITS
- ONLINE TESTING – no need to meet people in-person, all GDPR compliant
- BIG RESPONDENTS GROUP – more data, more accurate results
- FAST TURNAROUND – get to know what’s happening within 2 weeks
SUPPORTED BY LEICESTER UNIVERSITY
In partnership with the Department of Neuroscience, Psychology and Behaviour from the University of Leicester, we bring together academic knowledge with our marketing expertise.
Together, we’re forging new research outcomes and impacts that align with our client’s priorities whilst creating solutions for better customer experiences.
Backed by decades of academic research, we bring to life a new approach in optimising digital experiences led by methods used in cognitive neuroscience, psychology, behaviour analysis and digital marketing.
In partnership with the Department of Neuroscience, Psychology and Behaviour from the University of Leicester