Mobile applications have become an integral part of our lives in today’s digital landscape. With millions of apps available, creating a seamless and user-friendly experience is crucial for success. This is where mobile app user testing comes into play! In this blog, we will delve into the concept of mobile app user testing and explore […]
What Is Eye Tracking In UX? UX designers are always looking for new tools and ways that can help them improve user experience. However, a tool, in particular, that has gained much interest from the design community is eye tracking. Eye tracking is a powerful tool used in User Experience (UX) Testing to gain insights […]
User testing has always been an imperative part of website development, but with the rise of AI-powered UX testing, the marketing industry is undergoing a significant transformation that all businesses want to be a part of! In this blog, we talk about what user testing is, its benefits and how AI is revolutionising traditional testing […]
When User Experience (UX) improves customer experience (CX), it can also significantly increase a company’s ROI, as good UX investments enhance customer satisfaction. In time, satisfied customers become loyal, which is vital to a company’s success and is its very reason for existing. In this article, we talk about our top 3 UX design techniques […]
