Much like running a business, social media needs structure and planning in order to see results. Posting just for the sake of it is money and time down the drain, so make sure you’re staying on track to make the most of your presence on all platforms. We’ve broken down how to create a social […]
You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]
It’s a common practice in marketing to make sure you know who you are selling to, but do you really know how to utilise that? With each platform comes its own list of PPC audience targeting options that you can tap into, to really reach your ideal customers. Make a Target Persona If you haven’t […]
You might think that having a product page is enough to get the conversions you need, but you could be missing out on even more. Compared to landing pages, product pages across the board underperform when it comes to getting conversions. This could be due to the customers attention being grabbed by something else, or […]