Writing a business blog versus a personal blog is a very different thing considering your targeted audience. For a professional blog, your brand must speak about who you are as a company whilst providing value to your readers. Your blog posts should aim to increase your brand’s visibility, traffic and engagement from your relevant audience(s). […]
2020 has been different than any other year before, especially when looking at the consumer’s decision making when buying products during the COVID-19 pandemic. However, not to worry marketers, as there are plenty of opportunities for your business to thrive during this year’s Black Friday and Christmas Season. As most business activities moved their activity […]
Like all the other social media platforms, Pinterest has its specific attributes, goals, metrics and ways to track and measure your brand’s performance and success. If not sure where to start, check out our blog post on How to Create a Social Media Strategy, it should give you a good headstart in increasing your brand’s […]
If you are part of user experience design, running adverts or general marketing campaigns, you’ve probably heard of A/B testing before- even if it hasn’t been that exact term. It is an essential component of conversion rate optimisation, and should be used at the start of any new campaign. We will walk you through what […]