It’s a common practice in marketing to make sure you know who you are selling to, but do you really know how to utilise that? With each platform comes its own list of PPC audience targeting options that you can tap into, to really reach your ideal customers. Make a Target Persona If you haven’t […]
You might think that having a product page is enough to get the conversions you need, but you could be missing out on even more. Compared to landing pages, product pages across the board underperform when it comes to getting conversions. This could be due to the customers attention being grabbed by something else, or […]
Google is constantly making changes to its algorithm and how it ranks websites on their organic search results page. This means that businesses need to keep up with these changes in order to improve their ranking, or continue to rank highly. The new Google algorithm update has recently been announced for 2021, so this is […]
The design and layout of your landing page is just as important as what you write in order to draw the visitor down the sales funnel. Afterall, that is the aim of a landing page. We’ve collated the main tips for how to design a landing page that converts visitors into customers. Call to action […]