Digital Transformation of a luxury B2B product for the Hospitality industry

RESEARCH, PLAN, EXECUTE, TEST

Portable Floormaker is the UK Manufacturer of luxury portable dance floors. The previous online presence and business branding didn’t reflect the quality of products and services, which impeded the product sale and lead follow up.

INFO

Category: Digital Transformation
Date: 2018 - present
Client: Portable Floormaker

SO THIS WAS THEIR PROBLEM

The previous website didn’t reflect the real product values and unique selling proposition. The previous website attracted people interested only in the cheapest price, not the quality product. It didn’t engage with the right audience.

Portable Floormaker old website mockup

THIS IS HOW WE SORTED IT OUT

The digital transformation was started by updating the website for conversion rate optimisation. At the second stage, we worked on technical and on-page SEO. After increasing the number of leads, to the website went through a total visual transformation to reflect business values and product quality. Our work included audience and market research, website redesign focused on conversion rate optimisation and SEO.

THE RESULTS

The website refresh now attracts the right audience, resulting in higher value leads. The visitors engage with the content more, and on average stay on the website 2 minutes longer. The digital transformation hasn’t finished yet. We are still working on a digital marketing strategy that includes paid advertising, content strategy, lead generation and conversion rate optimisation.

Average Session Duration
+79%
Micro & Macro Conversions
+90%
Bounce Rate
-15%
PFM website after updates

The company I work for sells event equipment into the Events & Hospitality market and we require a website that helps compliment our high-quality products which in turn will help us sell more into those market places.

I have been working together with Anna at Lnet on our brand new website and she has been nothing short of amazing. Her knowledge, advice and positive ‘can do’ attitude is brilliant and I would recommend this company to anyone who needs help with a new website, SEO or executing social media campaigns.