More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

109 days to success, with a 524% increase in conversion rate

WORLDWIDE REACH, SPECIALIST INDUSTRY

EarthSense provides award-winning air quality measurement devices and services used worldwide to manage and create a cleaner environment. EarthSense was launching a new subscription model and needed help with the worldwide Google Advertising Campaign.

Info

Category: Google Search Ads
Date: Q4 2020 into Q1 2021
Client: Earthsense

SO THIS WAS THEIR PROBLEM

The marketing team at EarthSense was busy planning and executing the offline promotional campaign of their new subscription model. They needed help in the online environment.

Previous Google Ads campaigns run in-house were unsuccessful due to a lack of a dedicated and experienced ad manager. EarthSense needed an extra “team member” to work closely with them on the online campaign.

Earthsense website mockup

FIRST WE NEEDED TO GET PREPARED

After the situation analysis, we established that we need to create a dedicated landing page to present the offer in the best possible way for the success of the campaign.

We used a landing page building platform to launch the campaign on time to a thigh deadline. Our designer applied CRO best practices to maximise the impact of the campaign. The landing page was ready for the Google Search campaign.

Earthsense Landing page mockup

THIS IS HOW WE SORTED IT OUT

The Google Search campaign was set to last 109 days and reach multiple countries around the world. Because we didn’t have any previous data, we needed to act fast and smart. We decided to divide the campaign into three stages to test different approaches.

THE RESULTS

As a result, we figured out the best Google Ads strategy which can be implemented for any future similar campaigns. The campaign goal was to collect high-quality leads. Starting from 0.49%, the conversion rate increased to 2.57%

Time frame
109 days
Conversion rate
+524%
Earthsense on a phone

“We approached Lnet to help us with our online presence for our main 2020 campaign. With limited knowledge of the digital side of marketing, Lnet helped us understand our current situation in a simple yet informative way. Throughout the whole process, Anna has been great at keeping us informed of the campaign performance with regular reports, meetings and actioned changes to improve our campaign based on real data. We have gained knowledge of best practices for landing pages, Google Ads and Analytics and this has helped us generate one of our most successful campaigns in terms of reach and leads.”

Anika Bhamra
EarthSense