SO THIS WAS THEIR PROBLEM
By the end of 2018, when we started working with Quinessence, the average conversion rate was 2.62%. The average cost per conversion £24.33. The campaigns were not profitable for the business.
On a mission to promote a high-quality product on a competitive market
RESEARCH, PLAN, EXECUTE, TEST
Quinessence is a provider of high-quality essential oils. The return on investment for Google Search and Google Shopping was too low. Additionally, the conversion rate was also too low while the cost per conversions was too high.
INFO
Category:
Google Shopping
Date:
2019 - present
Client:
Quinessence
THIS IS HOW WE SORTED IT OUT
The total Google Ads account transformation introduced new formats of Google Ads, such as Smart Shopping Campaign and Responsive Search Ads. We also introduced a feed management software which allowed us to take full control over the feed and benefited on extra Google discounts.
THE RESULTS
After the revamp, the eCommerce conversion rate reached 7.03% and cost per conversion dropped which previously was over £20, dropped to £6.80
Conversion Value
+268%
Cost per Conversion
-72%
Conversion Rate
+4.16%
