More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

The best business decision in 2020. Increased ROI by 2350%!

IT WAS TIME TO TAP INTO DIGITAL TRENDS

Stratus Lantern Roofs fabricates and supplies roof systems of all shapes, sizes and colours to trade customers, architects and domestic markets. The website wasn’t fully responsive, which hurt online sales. Thorough situation analysis and market research helped to establish the exact steps needed to improve the conversion rate and increase online sales.

Info

Category: CRO + Google Ads
Date: 2020 - present
Client: Stratus Lantern Roofs

SO THIS WAS THEIR PROBLEM

Their previous website was built with Magento 1, which came to an end. The client decided to transition their website to WooCommerce due to the ease of use. This was a great opportunity for us to work on the overall website refresh to make sure it fits the latest UX trends and target audience expectations.

Additionally, their products were actively promoted on Google, using both Search and Shopping campaigns. The campaigns were doing ok, but we noticed negative user behaviours, especially on mobile devices, which led to lower returns on marketing spend and higher costs per sale.

The previous Stratus website mockup

THIS IS HOW WE SORTED IT OUT

After thorough market research and competitor analysis, our digital marketing team created a refreshed design for the website. The goal was to touch up the UX and transform the website into a money-making machine. The top priority was to maintain the website’s functionality of conditional pricing of the bespoke sizing options.

THE RESULTS

The combination of CRO and Google advertising improvements made the ROI skyrocket! The conversion rate increased by 49.28%, leading to 161,53% higher transaction values. As a result, the return on the overall marketing expenditure reached 2350%. The transformation took place in early 2020, which allowed the company to reach more clients during the COVID-19 outbreak whilst tapping into the massive digital shift in consumer behaviours.

Conversion Rate
+ 49.28%
Transaction Value
+ 161,53%
Marketing ROI
+ 2350%
The mobile mockup