SO THIS WAS THEIR PROBLEM
In a competitive market of eCommerce and furniture, the client is always looking to improve sales. Conversion optimisation is one area that has had some CRO experiments in the past but needed a more strategic approach.
Drawbacks to lots of A/B testing is time to implement and web development costs.
Most eCommerce websites already have a long list of planned ongoing development, either front-end visuals or back admin necessity or security maintenance planned.
So not only are time and budgets a concern, it is juggling other important actions and the availability of developers to action any marketing CRO requests.