Identify your audience for LinkedIn, Facebook and Google Ads
Over 200 attributes to target your PPC campaigns
Identifying your target audience for each advertising campaign allows you to reach the right people who are most likely to be interested in your ads, at the right time, in the right place.
These different groups are made out of people you send your marketing messages to. But before even starting to create a PPC campaign, the first step is to be very clear on who you want to advertise, and why.
Our list of over 200 audience targeting attributes will give you the perfect jump start into segmenting your potential customers like a pro.
- LinkedIn Audiences – based on company categories, connections, followers, growth rate and different industries, demographics, education, job experience and interests
- LinkedIn Matched Audiences – a smart way to retarget website visitors
- Facebook Audiences – based on age, interests, industries, education, life events, behaviours and more
- Google Audiences – based on in-depth demographics, interest, habits and active searches