ATTRACTING THE RIGHT PEOPLE
Marketing a steakhouse to vegetarians wouldn’t make sense because they would never want to spend their money there. With that in mind, you shouldn’t spend your money on advertising your products to the wrong audience.
Knowing who you are trying to reach and be in front of is the first step to actually reaching your target audience. Once you know who you want to be in front of, you then know where to find them and what media they use. That’s how you get in front of the perfect buyer.
By creating content and ads tailored to your audience, there is a higher probability that they will turn into paying customers, or even advocates for your brand!
- Analyse your current audience
- Understand who you want to sell to and where you can find them
- Review your new content and plans
- Action the changes you want to see
After 1-2-1 consultations you will:
- Know who you are selling to
- Know what channels to use
- Create content to engage them
MAKE YOUR BUSINESS MEMORABLE
Think back to all the companies you have repeatedly bought from in the last few years. They likely got your attention through content that felt specific to you and stuck in your mind because they spoke directly to you and understood your needs. That is what you want for your business.
You need to be able to talk directly to your audience, make them feel special, and craft real connections. This can only happen when you know who you are talking to.
Alongside a 1-2-1 with our persona experts, you will also receive guidance on how to utilise the free tools already provided. These are designed to help you analyse your business and customers, come up with an ideal customer base and plan of how you will reach them.
HOW IT WORKS
The process is simple but yields great results. Follow the guide below to book your 1-2-1 consultation and start targeting your ideal audience!
Pick a date
Choose a time and date below that is convenient for you to complete the consultation. We will send you an email confirmation with your date and time once you have completed the request.
Think about your audience
Consider who you are currently selling to. Are they the audience you want to focus on? If not, then who?
Complete the consultation
We will discuss your goals and options for your business with you and help you to lay out a plan of action to move forward.
Show off your awesome ideas and success
Using the knowledge you will gain from the 1-2-1 and the digital tools we will provide, you will be in the best position to research your target audience and personas. So, why not show off your brilliant plans?
WHO IS IT FOR?
Now you may be thinking that a 1-2-1 is better suited for someone else. That is not the case. Check out how we can help you if you are:
eCommerce Marketing manager
Whether your product is in the retail or digital market, you will have products that suit different groups of people, but can you effectively market to that group?
You might be thinking ‘But I want to be able to sell to everyone’. However, narrowing down on your focus will actually allow you to sell to more people. Every business has a target audience that they can sell to much more successfully than others. You may even have more than one!
B2B and Service Marketing Manager
Lead generation is the main focus for you. Maybe you want people to contact you, fill out a form or download content. Do you know which groups of people are more likely to complete these actions, and where they are at in the buying process?
Even if you sell to other businesses, the decision to buy is made by another person. You need to know who that person is and what might stand in the way of making that sale.
We’ve been working with Dan and his team for over five years. They have a passion and understanding of SEO and Digital Marketing and have been instrumental in our online growth. An incredibly approachable and flexible agency to work with, who I highly recommend.
Very good company. Sit down consultation to see where you’re at and where you’d like to be with your web marketing. I was very impressed by the number of questions and by their ideas on taking my website forward and reaching my goals and my company getting the correct exposure. I’ve used other companies in the past but won’t be looking any further I have the right team now looking after my website. Would highly recommend you give them a call.
I started using Lnet over a year ago to build and maintain our new website, they have done a great job with the site’s structure and design along with very good web support. In addition, our Google ranking with our new website has gone from terrible to page 1. I would highly recommend Lnet Digital.
INVEST JUST 30 MINUTES TO START THE ROAD TO SUCCESS
WHAT YOU GET
- Personalised, expert advice and guidance
- Understanding and confidence in your target audience
- Increase the cost effectiveness of your marketing budget
- Become the star player in your business
- Save time and money on advertising