User Research
User testing for your website, prototype designs, videos and marketing assets
Consumer Research Service (Example)
- User Research (1-2 days*)
- One chosen pathway (user task flow) under a specific scenario.
- Tested internally with think out loud by HCI & Psychology expert.
- Online user testing includes planning set up and surveys.
- *Extra costs apply for quantities of paid user testing
- Report documentation.
Tradditional planning and online user surveys. Suitable for small tests or starting the solution process of a specific problem.
Biometric User Research Service
- Biometric User Research (3-4 days*)
- Includes eye-movement tracking heatmaps, facial-emotional recognition, areas of interest & more biometric insights.
- One chosen pathway (user task flow) under a specific scenario.
- Tested internally with think out loud by HCI & Psychology expert.
- Online user testing includes planning set up and surveys.
- *Extra costs apply for quantities of paid user testing
- Report documentation with biometric analysis for evidence-based insights.
Remote online user testing technology. Suitable for larger projects needing evidence-based analysis before investment or speed up A/B testing.
IT’S SIMPLER THAN YOU THINK
Design Your Experiment
It’s time to plan your test! You can use our advanced customer behaviour testing service to measure users’ reactions to any visual stimuli.
From customers’ reactions to your new video to online buying journey, emotional responses to your new product image and description. Our Biometric Research will tell you the truth.
MEDIA YOU CAN USE FOR TESTING:
- IMAGE
- VIDEO
- WEBSITE
- SAAS User Interface
- ADVERT
- APP OR PROTOTYPE
Test Your Hypothesis Before Taking Actions
In most cases, you’ll need to see proof that optimisation suggestions will positively impact sales. But first, you need to have a hypothesis…
The purpose of a hypothesis is to find the answer to a question. It is a specific and testable prediction about what you expect to happen in a study.
Example:
Title: How the display of the delivery information affects conversions.
Situation: Our exit rate on the checkout page increased last year, which led to a lower conversion rate and higher cost per sale.
Hypothesis: Implementing clear delivery costs in a position A will increase conversion rates.
Segmentation: We will test the new checkout layout on 30-40 year old women in the UK living in a city as this is a profile of our main buyer persona.
Predicted outcome: We predict that the conversion rate will increase by 20% due to implementing the changes.
ELEVATE YOUR CUSTOMER EXPERIENCE
SUPPORTED BY LEICESTER UNIVERSITY
In partnership with the Department of Neuroscience, Psychology and Behaviour from the University of Leicester, we bring together academic knowledge with our marketing expertise.
Together, we’re forging new research outcomes and impacts that align with our client’s priorities whilst creating solutions for better customer experiences.
Backed by decades of academic research, we bring to life a new approach in optimising digital experiences led by methods used in cognitive neuroscience, psychology, behaviour analysis and digital marketing.
In partnership with the Department of Neuroscience, Psychology and Behaviour from the University of Leicester
Pick a date & time with your Customer Experience Testing Consultant.
Service Info
Consultant
