Digital Marketing to increase e-commerce conversion rates with customer behaviour

We are passionate about our team mission to optimise the digital user experience with human research for your eCommerce brand.

  • Conversion rate optimisation with user testing
  • Truly understand your customer behaviours
  • Create successful advertising campaigns
  • Improve user experience with less testing
  • Faster growth for your brand and sales
lnet digital

Expert digital marketing to engage your audience

I’m getting traffic to the website, but not many conversions.

Conversion Rate Optimisation | eCommerce

Getting potential customers to your website is only the 1st step. Once landing on your website you really want these visitors to be turned into customers.

Final adjustments on your website making it attractive and easy to use, leading visitors in the best direction.

How CRO impacts ROI

I’ve tried HotJar and multiple marketing tools but still can’t work out why sales are low?

User Experience Testing | Biometric Technology

Neuroscience and psychology call into question the effectiveness of conventional research such as surveys. People often misrepresent their responses because they’re afraid of their honest opinion or want to impress somebody.

This response bias makes understanding your user experience more difficult.

Plan your UX testing

I want to promote my products, but don’t have the skill to ensure it’s cost effective.

Google Shopping Ads | eCommerce Optimisation

Pay per click advertising can benefit most businesses if used efficiently. It gives your website instant visibility, promoting your product to the right people, at the right time.

The trick is in smart management to get the most out of your budget, by decreasing CPC, setting right bids and optimising ads.

PPC Management

I need support. I lack time & resources to do all the jobs that need to be done.

eCommerce UX/CRO Digital Marketing Team

Your business is thriving. Exhibitions, new product launches, promotions. At the top of it, there are meetings with clients, sales teams and directors. Not to mention managing your staff, planning strategies and staying up to date with all news. It all takes time!

Relax… we’re here to support you.

Marketing Strategy

Your digital marketing will be expertly taken care of, leaving you free to focus on what you do best.

Start the conversation


When people visit your website, it is essential that they are turned into customers. This conversion process is driven on-site, so your landing pages need to be fine-tuned. Your landing pages should lead your visitors on the swiftest route towards becoming a paying customer.

  • Improve low conversion rates
  • Turn traffic into conversions and sales
  • Increase conversions on Google Ads
  • Reduce cart abandonment rates
  • Get more users through your website’s checkout

The aim of CRO is to turn more of your eCommerce and website traffic into valuable sales and enquiries.

Turn visitors to customers


Undoubtedly increased website traffic is a key element of your marketing strategy.

To improve the visibility on search engines, you’ve spent hours researching keywords, creating content & optimising metadata. But your ranks haven’t changed much? The issue can lay in the technical part of the website.

The standard SEO is only part of the story.

Optimisation of the visible parts of your website is only one side of the coin. Technical SEO deals with the elements that are crawled and used to index your website by the search engines.

This technical element is essential for any website because it lets the search engines correctly interpret what your website is and what it offers.

Outrank Your Competitors


Your website looks good and has all of your amazing products listed, stock is waiting in the warehouse to be dispatched but… nobody is buying online.

Any business needs to be visible to potential customers otherwise how will they know you exist!

While your SEO strategy may take time, PPC can give you faster visibility online.

Managing Google Ads can be time-consuming. Analysis, alterations, keywords, bidding, audiences. This all if not tracked regularly can quickly drain your marketing budget.

Our Leicester based eCommerce agency has experience managing Google Ad campaigns of all levels, including Search, Shopping and the Display network. This adds the reassurance for you that your advertising budget is in good hands, and we endeavour to increase your Return On Investment.

Sell Your Products


Invest in quality digital marketing and focus on what you’re doing best

Let's get started


No quick fixes – just long-term, sustainable results
and a measureable difference you can see

  • quinessence

    SEO Google penalty recovery

    Quinessence, Leicestershire

  • westbury

    increase in annual gross online sales

    Westbury Industrial Supplies, Leicester

  • pash

    keywords on page 1 of Google

    Pash Classics, Leicestershire


  • We’ve been working with Dan and his team for over five years. They have a passion and understanding of SEO and Digital Marketing and have been instrumental in our online growth. An incredibly approachable and flexible agency to work with, who I highly recommend.

    Aaran Hall
    Pash Classics, Leicestershire

  • Very good company. Sit down consultation to see where you’re at and where you’d like to be with your web marketing. I was very impressed by the number of questions and by their ideas on taking my website forward and reaching my goals and my company getting the correct exposure. I’ve used other companies in the past but won’t be looking any further I have the right team now looking after my website. Would highly recommend you give them a call.

    Martyn Harris
    MHE Training, Leicestershire

  • I started using Lnet over a year ago to build and maintain our new website, they have done a great job with the site’s structure and design along with very good web support. In addition, our Google ranking with our new website has gone from terrible to page 1. I would highly recommend Lnet Digital.

    Jonny Millward
    Secure Sites Troon, Leicester

Work with us


Quinessence Pash Classics logo Ultrasky Premier Frames 39 Pound Glasses NHS Furnley House Insequa Evolve Nottingham City Council ExactTrak GreenBELLE Leicester City Council Norman & Underwood Qdos Contractor

Outsourcing to a digital marketing
agency makes good sense

To be successful, your digital marketing needs investment: People with the right skills, the right ongoing training and the right tools for the job.

But it’s expensive to hire good people, to keep them up to date on the latest digital marketing trends and to pay for the premium tools they need.

Lnet Digital provides all the latest expertise, resources and tools you need to skyrocket your business presence.

We combine specialist technical knowledge with a strategic and creative approach to provide a service that delivers.



  • Google Analytics
  • Google Ads
  • Bing Ads
  • Woocommerce
  • WordPress
  • Shopify
  • Magento
  • Shoptimised
  • Hotjar
  • MajesticSEO
  • Slack
  • Invision