Lnet Digital Marketing Agency & E-commerce Agency Leicester

Analysing human behaviour in marketing with UX & CRO to improve your customer journey [and sales]

CONVERSION RATE OPTIMISATION

Transform your return on marketing

Working with our clients we audit, analyse and action conversion optimisation.

When people visit your website, it is essential that they are turned into customers. This conversion process is driven on-site, so your landing pages need to be fine-tuned. Your landing pages should lead your visitors on the swiftest route towards becoming a paying customer.

Improve low conversion rates
Turn traffic into conversions and sales
Increase conversions on Google Ads
Reduce cart abandonment rates
Get more users through your website’s checkout

The aim of CRO is to turn more of your eCommerce and website traffic into valuable sales and enquiries.

Turn visitors to customers

User Experience Analysis

About our UX Biometric lab

We can run tests remotely or in the lab analysing the results on human behaviour to improve the user experience.

Neuroscience and psychology call into question the effectiveness of conventional research such as surveys. People often misrepresent their responses because they’re afraid of their honest opinion or want to impress somebody. This response bias makes understanding your user experience more difficult.

Gain a better understanding of your customers’ emotions and behaviours with our advanced Biometric User Experience Testing Service.

Get valuable insights from eye-tracking, and facial expression tests run on your buyer personas in real-time.

Know your customers

PAID ADVERTISING / GOOGLE SHOPPING

Great PPC campaigns are based on conversions

Is it time for a fresh approach to deliver higher return on Ad spend?

Your website looks good and has all of your amazing products listed, stock is waiting in the warehouse to be dispatched but… nobody is buying online.

Any business needs to be visible to potential customers otherwise how will they know you exist!

While your SEO strategy may take time, PPC can give you faster visibility online.

Managing Google Ads can be time-consuming. Analysis, alterations, keywords, bidding, audiences. This all if not tracked regularly can quickly drain your marketing budget.

Our Leicester based eCommerce agency has experience managing Google Ad campaigns of all levels, including Search, Shopping and the Display network. This adds reassurance for you that your advertising budget is in good hands, and we endeavour to increase your Return On Investment.

Sell Your Products

Consultancy & Strategy support for your digital marketing team

Conversion optimisation starts with reviewing the strategy & tactics if these are wrong your conversion rates will be low and a few website changes won’t make significant impact.

SOSTAC strategy planning
Marketing consultancy as and when needed
Optimisation based on user testing with less A/B testing
Create successful advertising campaigns
Faster growth for your brand and sales

What’s holding back your digital marketing results?

“I’ve tried HotJar & Analytics but still can’t work out why sales are low?”

User Experience Testing | Biometric Technology

Neuroscience and psychology call into question the effectiveness of conventional research such as surveys. People often misrepresent their responses because they’re afraid of their honest opinion or want to impress somebody.

This response bias makes understanding your user experience more difficult.

Plan your UX testing

“I’m promoting my products, but want to make it more cost-effective.”

Google Shopping Ads | eCommerce Optimisation

Pay per click advertising can benefit most businesses if used efficiently. It gives your website instant visibility, promoting your product to the right people, at the right time.

The trick is in smart management to get the most out of your budget, by decreasing CPC, setting the right bids and optimising ads.

PPC Management

“I need consultancy support, to identify and prioritise all the required work.”

eCommerce UX/CRO Digital Marketing Team

Your business is thriving. Exhibitions, new product launches, promotions. At the top of it, there are meetings with clients, sales teams and directors. Not to mention managing your staff, planning strategies and staying up to date with all news. It all takes time!

Relax… we’re here to support you.

Marketing Strategy

BOOST YOUR BUSINESS SUCCESS THIS YEAR

Invest in quality digital marketing and focus on what you’re doing best

Let's get started

Results

No quick fixes – just long-term, sustainable results
and a measureable difference you can see

100%

SEO Google penalty recovery

Quinessence, Leicestershire
77%

increase in annual gross online sales

Westbury Industrial Supplies, Leicester
268

keywords on page 1 of Google

Pash Classics, Leicestershire