More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

What is a customer journey map, and why do you need one

“Do you want to find out why customer journey mapping is so valuable for your business? To put it simply – if it’s not already a part of your eCommerce strategy, you’re most likely losing out on sales.” An eCommerce customer journey map clarifies and develops crucial parts of the customer journey. It allows you […]

CX vs UX: What’s the difference between Customer Experience and User Experience?

“Website User Experience (UX) is all about digital product usability and Customer Experience (CX) is about how your customers feel throughout the customer journey. Better engagement paired with the right emotions is what drives long-term loyalty.” The terms CX and UX are very often confused or used interchangeably, whilst for most, it’s still quite unclear […]

Squarespace vs WordPress: Which is best for you?

“Two of the biggest website building platforms out there have a lot to set them apart. By the end of this blog, you’ll have a much clearer picture of which platform is best suited for creating your bespoke business website!” Are you trying to decide between Squarespace vs WordPress, but you don’t know the main […]