More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

CX vs UX: What’s the difference between Customer Experience and User Experience?

“Website User Experience (UX) is all about digital product usability and the experience people receive from interacting with your products or services. On the other hand, Customer Experience (CX) is about how the customer feels throughout the customer journey. Creating the right emotions and making your customers engage with your brand is what closes out […]

SEO and CRO: The perfect balance to drive more traffic and conversions

“SEO and CRO are the ultimate elements for a successful lead generation strategy. However, when these forces are combined in the right way, you’ve hit the jackpot! ” If you are wondering if Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) can play nicely together, the short answer is yes! In this article, we […]

Squarespace vs WordPress: Which is best for you?

“Two of the biggest website building platforms out there have a lot to set them apart. By the end of this blog, you’ll have a much clearer picture of which platform is best suited for creating your bespoke business website!” Are you trying to decide between Squarespace vs WordPress, but you don’t know the main […]

10 Surprising benefits of using Magento for an eCommerce business

“Are you looking for an efficient and easy way to create and develop a good eCommerce website, or you’re simply thinking to move to other platforms? Then Magento might be the ideal option for you and your business!” Considering the past year’s events, lockdowns, businesses getting shut, and people going more and more towards the […]