How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]

How to design a landing page that converts

The design and layout of your landing page is just as important as what you write in order to draw the visitor down the sales funnel. Afterall, that is the aim of a landing page. We’ve collated the main tips for how to design a landing page that converts visitors into customers.  Call to action […]

Career at Lnet Digital

Are you looking for a place to work where you wake up on Monday morning happy? We are looking for an enthusiastic new team member who is not scared to dig into HTML code. Here at Lnet, we are an innovative, passionate and energetic team of Digital Marketers. Working in the heart of Leicester’s innovation […]

5 Common UX Design Mistakes That Kill Your Conversions

What is UX Design and Why is it Important? UX stands for User Experience. The truth is if you have a website you have UX design but how do you ensure that your user experience is the best it can be? 75% of consumers admit that they make a judgement on a brand’s credibility based […]