More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

What is a customer journey map, and why do you need one

“Do you want to find out why customer journey mapping is so valuable for your business? To put it simply – if it’s not already a part of your eCommerce strategy, you’re most likely losing out on sales.” An eCommerce customer journey map clarifies and develops crucial parts of the customer journey. It allows you […]

How to Run A/B Testing for Conversion Rate Optimisation

If you are part of user experience design, running adverts or general marketing campaigns, you’ve probably heard of A/B testing before- even if it hasn’t been that exact term. It is an essential component of conversion rate optimisation, and should be used at the start of any new campaign. We will walk you through what […]

How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]

How To Sell Online When Nobody Wants to Buy

It’s impossible to ignore everything going on in the world around us, and it would be unwise to think that individuals and businesses will always behave the same. However, this does not mean that everything must come to a grinding halt when things do occur. Even when there is a global event that makes the […]