How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]

How To Sell Online When Nobody Wants to Buy

It’s impossible to ignore everything going on in the world around us, and it would be unwise to think that individuals and businesses will always behave the same. However, this does not mean that everything must come to a grinding halt when things do occur. Even when there is a global event that makes the […]