How to Create a Social Media Strategy

Much like running a business, social media needs structure and planning in order to see results. Posting just for the sake of it is money and time down the drain, so make sure you’re staying on track to make the most of your presence on all platforms. We’ve broken down how to create a social […]

How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]

Google Algorithm Update for 2021

Google is constantly making changes to its algorithm and how it ranks websites on their organic search results page. This means that businesses need to keep up with these changes in order to improve their ranking, or continue to rank highly. The new Google algorithm update has recently been announced for 2021, so this is […]

What does Free Google Shopping mean for your business

For those of you in e-commerce, and maybe even some of you who aren’t, you are likely to be familiar with Google Shopping. This is a service from Google that allows you to advertise your products from the Google search engine. It gives shoppers the ability to browse various brands and websites for their ideal […]