How to write a blog post that converts

Writing a business blog versus a personal blog is a very different thing considering your targeted audience. For a professional blog, your brand must speak about who you are as a company whilst providing value to your readers. Your blog posts should aim to increase your brand’s visibility, traffic and engagement from your relevant audience(s).   […]

How can you use paid advertising during seasonal sales?

2020 has been different than any other year before, especially when looking at the consumer’s decision making when buying products during the COVID-19 pandemic. However, not to worry marketers, as there are plenty of opportunities for your business to thrive during this year’s Black Friday and Christmas Season. As most business activities moved their activity […]

How to Create a Social Media Strategy

Much like running a business, social media needs structure and planning in order to see results. Posting just for the sake of it is money and time down the drain, so make sure you’re staying on track to make the most of your presence on all platforms. We’ve broken down how to create a social […]

How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]