More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

SEO and CRO: The perfect balance to drive more traffic and conversions

“SEO and CRO are the ultimate elements for a successful lead generation strategy. However, when these forces are combined in the right way, you’ve hit the jackpot! ” If you are wondering if Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) can play nicely together, the short answer is yes! In this article, we […]

10 Surprising benefits of using Magento for an eCommerce business

“Are you looking for an efficient and easy way to create and develop a good eCommerce website, or you’re simply thinking to move to other platforms? Then Magento might be the ideal option for you and your business!” Considering the past year’s events, lockdowns, businesses getting shut, and people going more and more towards the […]

What is SERP? Search Engine Results Pages Explained

Nowadays, every business aims to rank in the first position on Google’s SERP, and there are plenty of reasons why. Being on top of the Google SERP assures that your website will get a lot of clicks, therefore increasing your website’s CTR. Being highly ranked on SERP also creates an instant credibility boost in your […]

SEO Copywriting vs SEO Content Writing: What’s the difference?

In the world of digital marketing, there is a question that has popped up time and time again, especially within SEO communities, and that is, “What is the difference between SEO copywriting and SEO content writing?”  Let us tell you that the difference between these two terms matters, as both types of writing can bring […]