Google Algorithm Update for 2021

Google is constantly making changes to its algorithm and how it ranks websites on their organic search results page. This means that businesses need to keep up with these changes in order to improve their ranking, or continue to rank highly. The new Google algorithm update has recently been announced for 2021, so this is […]

The landing page copy – 5 best practices that you need to know

A landing page is an essential component of any promotion or advertising for every business. This is where you will direct your leads and future customers to complete a single action, such as buying a new resource or signing up for a service. In order to see conversions from your landing page, you’ll need to […]

How content strategy can improve your customer engagement

Have you found yourself caught in the trap of rushing to produce blog posts each month, or social media posts every few days? Do you know how your content is benefitting your company, or is it just an exercise you complete because you think it should be done? If this sounds like you, then chances […]

Understand SEO Terminology- 68 SEO Terms You Need To Know

When it comes to digital marketing, there are a lot of technical terms and acronyms that can be thrown around that are difficult to understand. To help you get a grasp of what some of these may mean and how they can affect your business, we have created a glossary of the SEO (Search Engine […]