What is Eye-Tracking Research and How Can it Improve Website UX? Building and developing your website involves a lot of elements. If you create an attractive website or update your existing content, the following steps will be to test how it works. UX testing is essential for ensuring that the changes you make effectively improve […]
“Website User Experience (UX) is all about the usability of your digital products and the user experience when interacting with your services. Biometric UX Testing allows you to go even deeper to understand user behaviour and elevate your customer experience.” The term UX testing is something you will have likely encountered when looking at optimising […]
“Do you want to find out why customer journey mapping is so valuable for your business? To put it simply – if it’s not already a part of your eCommerce strategy, you’re most likely losing out on sales.” An eCommerce customer journey map clarifies and develops crucial parts of the customer journey. It allows you […]
“Website User Experience (UX) is all about digital product usability and Customer Experience (CX) is about how your customers feel throughout the customer journey. Better engagement paired with the right emotions is what drives long-term loyalty.” The terms CX and UX are very often confused or used interchangeably, whilst for most, it’s still quite unclear […]