Convert More With Biometric UX Analysis

What is a customer journey map, and why do you need one

“Do you want to find out why customer journey mapping is so valuable for your business? To put it simply – if it’s not already a part of your eCommerce strategy, you’re most likely losing out on sales.” An eCommerce customer journey map clarifies and develops crucial parts of the customer journey. It allows you […]

CX vs UX: What’s the difference between Customer Experience and User Experience?

“Website User Experience (UX) is all about digital product usability and Customer Experience (CX) is about how your customers feel throughout the customer journey. Better engagement paired with the right emotions is what drives long-term loyalty.” The terms CX and UX are very often confused or used interchangeably, whilst for most, it’s still quite unclear […]

SEO and CRO: The perfect balance to drive more traffic and conversions

“SEO and CRO are the ultimate elements for a successful lead generation strategy. However, when these forces are combined in the right way, you’ve hit the jackpot! ” If you are wondering if Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) can play nicely together, the short answer is yes! In this article, we […]

7 most effective ways to increase the e-commerce conversion rate

For an eCommerce website, the main goal is to get products and content in front of the right people, at the right time, so they opt-in, engage or buy from your business. But if you want to achieve these goals, you have to make sure that you stand out from the busy crowd.  With this […]