How to design a landing page that converts

The design and layout of your landing page is just as important as what you write in order to draw the visitor down the sales funnel. Afterall, that is the aim of a landing page. We’ve collated the main tips for how to design a landing page that converts visitors into customers.  Call to action […]

The landing page copy – 5 best practices that you need to know

A landing page is an essential component of any promotion or advertising for every business. This is where you will direct your leads and future customers to complete a single action, such as buying a new resource or signing up for a service. In order to see conversions from your landing page, you’ll need to […]

How content strategy can improve your customer engagement

Have you found yourself caught in the trap of rushing to produce blog posts each month, or social media posts every few days? Do you know how your content is benefitting your company, or is it just an exercise you complete because you think it should be done? If this sounds like you, then chances […]

What does Free Google Shopping mean for your business

For those of you in e-commerce, and maybe even some of you who aren’t, you are likely to be familiar with Google Shopping. This is a service from Google that allows you to advertise your products from the Google search engine. It gives shoppers the ability to browse various brands and websites for their ideal […]