You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]
It’s a common practice in marketing to make sure you know who you are selling to, but do you really know how to utilise that? With each platform comes its own list of PPC audience targeting options that you can tap into, to really reach your ideal customers. Make a Target Persona If you haven’t […]
For those of you in e-commerce, and maybe even some of you who aren’t, you are likely to be familiar with Google Shopping. This is a service from Google that allows you to advertise your products from the Google search engine. It gives shoppers the ability to browse various brands and websites for their ideal […]
So you’d like to promote your online products but are not sure how to do this in a cost-effective way? That’s where PPC ads come in handy! What is PPC? Pay-per-click (PPC) is a form of advertising that can be used by businesses of any size. It can improve the visibility of your eCommerce website […]