How to plan your digital marketing strategy for the holiday season

With the holiday season just around the corner, marketers are starting to wonder how are they going to plan their digital marketing strategy to get in front of their audience. How can you get prepared for the upcoming Christmas and New Year season? With a top-notch digital marketing holiday strategy! Luckily, people are now very […]

How can you use paid advertising during seasonal sales?

2020 has been different than any other year before, especially when looking at the consumer’s decision making when buying products during the COVID-19 pandemic. However, not to worry marketers, as there are plenty of opportunities for your business to thrive during this year’s Black Friday and Christmas Season. As most business activities moved their activity […]

How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]

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