How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]

What does Free Google Shopping mean for your business

For those of you in e-commerce, and maybe even some of you who aren’t, you are likely to be familiar with Google Shopping. This is a service from Google that allows you to advertise your products from the Google search engine. It gives shoppers the ability to browse various brands and websites for their ideal […]

“A cost-effective way to promote my products”

So you’d like to promote your online products but are not sure how to do this in a cost-effective way? That’s where PPC ads come in handy!  What is PPC?  Pay-per-click (PPC) is a form of advertising that can be used by businesses of any size. It can improve the visibility of your eCommerce website […]