What is SERP? Search Engine Results Pages Explained

Nowadays, every business aims to rank in the first position on Google’s SERP, and there are plenty of reasons why. Being on top of the Google SERP assures that your website will get a lot of clicks, therefore increasing your website’s CTR. Being highly ranked on SERP also creates an instant credibility boost in your […]

How to plan your digital marketing strategy for the holiday season

With the holiday season just around the corner, marketers are starting to wonder how are they going to plan their digital marketing strategy to get in front of their audience. How can you get prepared for the upcoming Christmas and New Year season? With a top-notch digital marketing holiday strategy! Luckily, people are now very […]

How can you use paid advertising during seasonal sales?

2020 has been different than any other year before, especially when looking at the consumer’s decision making when buying products during the COVID-19 pandemic. However, not to worry marketers, as there are plenty of opportunities for your business to thrive during this year’s Black Friday and Christmas Season. As most business activities moved their activity […]

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