For those of you in e-commerce, and maybe even some of you who aren’t, you are likely to be familiar with Google Shopping. This is a service from Google that allows you to advertise your products from the Google search engine. It gives shoppers the ability to browse various brands and websites for their ideal […]
So you’d like to promote your online products but are not sure how to do this in a cost-effective way? That’s where PPC ads come in handy! What is PPC? Pay-per-click (PPC) is a form of advertising that can be used by businesses of any size. It can improve the visibility of your eCommerce website […]
What is a Digital Marketing Strategy? A Digital Marketing Strategy is a great way for businesses to plan their online marketing material so that they can achieve their business goals. This type of strategy is where a business takes certain actions so they can achieve their aims and objectives through the use of online marketing. […]
PPC stands for pay per click, but can also be known as paid search marketing, sponsored advertising and search engine marketing. It is essentially a marketing tactic whereby you can attract consistent traffic to your website by appearing at the top of search results for keywords of your choosing.