More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

How to plan your digital marketing strategy for the holiday season

With the holiday season just around the corner, marketers are starting to wonder how are they going to plan their digital marketing strategy to get in front of their audience. How can you get prepared for the upcoming Christmas and New Year season? With a top-notch digital marketing holiday strategy! Luckily, people are now very […]

How can you use paid advertising during seasonal sales?

2020 has been different than any other year before, especially when looking at the consumer’s decision making when buying products during the COVID-19 pandemic. However, not to worry marketers, as there are plenty of opportunities for your business to thrive during this year’s Black Friday and Christmas Season. As most business activities moved their activity […]

How to create a Pinterest Strategy

Like all the other social media platforms, Pinterest has its specific attributes, goals, metrics and ways to track and measure your brand’s performance and success.  If not sure where to start, check out our blog post on How to Create a Social Media Strategy, it should give you a good headstart in increasing your brand’s […]

How to Create a Social Media Strategy

Much like running a business, social media needs structure and planning in order to see results. Posting just for the sake of it is money and time down the drain, so make sure you’re staying on track to make the most of your presence on all platforms. We’ve broken down how to create a social […]