For an eCommerce website, the main goal is to get products and content in front of the right people, at the right time, so they opt-in, engage or buy from your business. But if you want to achieve these goals, you have to make sure that you stand out from the busy crowd. With this […]
Nowadays, one-size-fits-all content is old news, as in our current digital landscape, customisation is king! Most internet users now have custom settings within their operating systems. For example, people can open a browser with their most visited websites already saved, which takes them to specific lists of personalised content suggestions for them to browse through. […]
We are living in a highly saturated digital world that is getting more and more crowded with information, where competition is on the rise, especially as we’ve entered a new year. Looking at the eCommerce landscape, the percentage of online sales has been growing consistently with each passing quarter for years. What does that mean […]
Writing a business blog versus a personal blog is a very different thing considering your targeted audience. For a professional blog, your brand must speak about who you are as a company whilst providing value to your readers. Your blog posts should aim to increase your brand’s visibility, traffic and engagement from your relevant audience(s). […]
