Convert More With Biometric UX Analysis

CX vs UX: What’s the difference between Customer Experience and User Experience?

“Website User Experience (UX) is all about digital product usability and Customer Experience (CX) is about how your customers feel throughout the customer journey. Better engagement paired with the right emotions is what drives long-term loyalty.” The terms CX and UX are very often confused or used interchangeably, whilst for most, it’s still quite unclear […]

SEO and CRO: The perfect balance to drive more traffic and conversions

“SEO and CRO are the ultimate elements for a successful lead generation strategy. However, when these forces are combined in the right way, you’ve hit the jackpot! ” If you are wondering if Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) can play nicely together, the short answer is yes! In this article, we […]

7 most effective ways to increase the e-commerce conversion rate

For an eCommerce website, the main goal is to get products and content in front of the right people, at the right time, so they opt-in, engage or buy from your business. But if you want to achieve these goals, you have to make sure that you stand out from the busy crowd.  With this […]

How to Run A/B Testing for Conversion Rate Optimisation

If you are part of user experience design, running adverts or general marketing campaigns, you’ve probably heard of A/B testing before- even if it hasn’t been that exact term. It is an essential component of conversion rate optimisation, and should be used at the start of any new campaign. We will walk you through what […]