There’s no denying that, in today’s society, social media is huge. Most of us have at least one social media profile on one of the major platforms, and as a business, you too can benefit from the huge popularity of social media. In 2017, globally we spent an average of 135 minutes per day using […]
PPC stands for pay per click, but can also be known as paid search marketing, sponsored advertising and search engine marketing. It is essentially a marketing tactic whereby you can attract consistent traffic to your website by appearing at the top of search results for keywords of your choosing.