How to design the best eCommerce landing pages

Let’s just take a short moment to visualise a scenario. Imagine yourself walking down a street filled with shops and stores. You aim to have a simple window-shopping session, but something starts catching your attention. There must be something in particular that made you want to enter and potentially buy from that store.  With this […]

Top 9 social media scheduling tools to use

Having an active social media presence is vital, both for your business and for your customers. But keeping an active social presence without it taking over a considerable amount of your time and efforts can be quite challenging. Why? Because customers expect that the companies they follow to be active online at all times, as […]

7 most effective ways to increase the e-commerce conversion rate

For an eCommerce website, the main goal is to get products and content in front of the right people, at the right time, so they opt-in, engage or buy from your business. But if you want to achieve these goals, you have to make sure that you stand out from the busy crowd.  With this […]

Best practices for Email Marketing

Nowadays, one-size-fits-all content is old news, as in our current digital landscape, customisation is king! Most internet users now have custom settings within their operating systems. For example, people can open a browser with their most visited websites already saved, which takes them to specific lists of personalised content suggestions for them to browse through.   […]