“Website User Experience (UX) is all about digital product usability and Customer Experience (CX) is about how your customers feel throughout the customer journey. Better engagement paired with the right emotions is what drives long-term loyalty.” The terms CX and UX are very often confused or used interchangeably, whilst for most, it’s still quite unclear […]
“SEO and CRO are the ultimate elements for a successful lead generation strategy. However, when these forces are combined in the right way, you’ve hit the jackpot! ” If you are wondering if Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) can play nicely together, the short answer is yes! In this article, we […]
“If you want to start selling online like a pro, you’ll need the best eCommerce platform.” There are so many eCommerce platforms on the market, but how do you know which one is the right solution for you? By the end of this article, we hope you will have a clearer picture when choosing your […]
You might think that having a product page is enough to get the conversions you need, but you could be missing out on even more. Compared to landing pages, product pages across the board underperform when it comes to getting conversions. This could be due to the customer’s attention being grabbed by something else, or […]
