“Are you looking for an efficient and easy way to create and develop a good eCommerce website, or you’re simply thinking to move to other platforms? Then Magento might be the ideal option for you and your business!”
Considering the past year’s events, lockdowns, businesses getting shut, and people going more and more towards the digital consumerism world, it’s no wonder that business owners started to think about opening a new eCommerce business. But this is not the only reason why online shopping has become so common nowadays.
With the explosion of Magento eCommerce development over the last few years, other eCommerce platforms such as Shopify, BigCommerce, Vision, and 3Dcart have been put in the shade, and there must be good reasons for that, don’t you think? In this article, you will find out what is Magento, why you should use it, and the exceptional benefits of using Magento for your eCommerce business. So let’s dive right into it!
What is Magento?
In today’s business world, you should think of Magento as the best open-source to build your online store on! And let us tell you a little secret of why we use Magento for most of our eCommerce clients – it is very professional and free!
Magento is a platform with built-in PHP, which is the primary support of programmers when creating new eCommerce websites. Up to date, there are hundreds of thousands of businesses that are using this open-source system to start their online eCommerce store, including some of the “big” names such as Nike and Samsung. According to the most recent data from last year, Magento was one of the three platforms eCommerce business owners migrated towards. Today, we are very excited to let you know that Magento integration has been listed as the third platform out of the top ten leading eCommerce platforms for 2021, closely after WooCommerce and Shopify.
Considering that omnichannel is the future of retail, many online merchants choose Magento for their website design. Thanks to that, they can now sell and manage their online business from a more centralised system. To give you a quick overview of the Magento website design features and benefits, the most important things to know are that the open-source platform has the following features:
- Product Management – including images, optional comment reviews for products, a favourite list, and product bundles (where the seller can add products to the bundle, but also many custom options such as colour, size, etc.)
- Category Management – straightforward to find and to select products
- Client Account – showing the status, transaction history, favourite catalogue, shopping cart, address, and much more
- Inventory Management – you can quickly see how many products you have in stock, along with import and export statuses
- Customer Service – with enhanced features, a contact form, email service, and more
- Order Management – to assure everything goes smoothly for your clients
- Payments – various payment options including PayPal, Google Checkout, Authorize.net, and a lot of support for external payments ways such as ePay, eWAY, and more
- Search Technology – fast support search on Google SiteMap
- International Support – monetary and multilingual
- Marketing Tools – promotions, coupons, and more
- Reporting – it can be easily integrated with Google Analytics to provide multiple reports in detail
Why should you use Magento
As mentioned at the beginning of the blog, online shopping has become very common, the reason why most retail owners shifted towards starting an eCommerce store to gain profit, even during the lockdown period. Why? Because people are more in favour of having an online store to sell their products and services to as many shoppers as possible whilst making the most out of it. We all know that online stores will always bring in reasonable amounts of profit, right? But just as a little reminder, always remember to build your perfect target persona for your business so you won’t miss a sale!
We know that, especially with the start of this new year, Magento’s popularity has made many eCommerce business owners very curious due to its advantages compared to other platforms. At the beginning of the year, we saw many eCommerce entrepreneurs and business owners struggling to create a complete eCommerce digital marketing strategy, and now we are seeing them feeling much more confident in opening new online stores. So let’s get into the top 10 benefits of using Magento in creating and developing a successful eCommerce business!
1. Highly customisable open-source
Magento not only offers flexibility and scalable eCommerce solutions but it also gives you the ability to customise your online shop and website. What does this mean for your business? Unique and differentiated branded experiences to offer to your customers!
By using Magento, you will adapt to change much faster whilst being easy to modify to meet your exact requirements. Whether you have fewer or more products in your eCommerce store, with this platform, you can quickly develop a space that can store and manage hundreds and thousands of products without any issues. Thanks to the product and inventory management features, your eCommerce website will be very easy to organise and manage, saving you a lot of time and money in the long run!
On top of it all, Magento allows you to set up many filters and navigation, which will significantly help you boost conversion rates and enhance the overall performance of your eCommerce site.
Another great benefit of Magento is its SEO friendly content management system, and it contains features like:
- Search friendly URLs
- Layered navigation
- Product title
- Meta tags
- Meta descriptions
We can’t stress enough how important SEO is for your website in getting free targeted traffic from search engines! Why? Simply because users trust search engines, and having your website positioned on top of Google’s search pages for the keywords that people are actively searching for, your website’s trust will drastically increase. If you’ve missed it, we have a whole article on how to do keyword research like a pro that you should check out! When it comes to keeping up to date with the latest SEO ranking factors, Magento has everything covered! It also provides excellent URL structures and meta-implementation options, which are always required for a good Magento SEO. It also makes it very easy for you to track your website visitors, which is one of the most valuable features of using the Magento software.
Hence, your eCommerce store will become much more compatible across all devices and browsers. And along with great SEO, Magento comes with the best customer experience!
3. Fast-loading website pages
Another incredible benefit of using the Magento 2 eCommerce development platform is its fast-loading website pages! Magento 2 introduced a “Production” mode that improves the speed once the website is live and enabled along with a choice of server caches such as LiteSpeed and Varnish.
Did you know that your conversion rates are likely to be the same if your website speed is very low? On average, if your website takes longer than 3 seconds to load, over 40% of your visitors will abandon your website. But luckily, this won’t happen if you are using Magento!
No one has time to wait for anything in today’s fast-paced world, so if your website loads very slow, people will simply click the back button and go over to your competitor’s website. Speed is just a part of what makes your website successful in converting visitors into customers, so if you want to find out more, check out our article on how to design the best eCommerce landing pages to make sure you’ve got everything covered! Once your website loads fast and easy, your sales will skyrocket, as well as your conversion rates.
4. Highly secure eCommerce store
With Magento being owned by Adobe you can rest assured that the highest industry level standards have been used. Securing your store and easily manage internal access with multi-level security permission including; Enhanced password management. Improved prevention of cross-site scripting (XSS) attacks by making escaped data the default. More flexible file system ownership and permissions. Improved prevention of clickjacking exploits. Use of non-default Magento Admin URL
You can also generate a secondary password to forbid unexpected breaches for added security. For those who emphasise having the utmost security on their online shop and website, Magento has CAPTCHA and PCI Data Security as well!
5. A vast array of advertising tools
When it comes to marketing tools and advertising, Magento is the best option for your eCommerce business! Out of the box, the admin area has a marketing section for many options of sales coupons and usages, no need for extra extensions or development.
Whether you want to reward shoppers with special offers or promotional codes, you can easily do that. This, in turn, will keep your customers happy and satisfied, always drawing them towards your products and services on time. Suppose you are wondering how to run a promotional offer for a particular range of products. In that case, Magento allows you to offer huge discounts on the market price of the respective product. What does this mean for your business? A really good edge over your competitors!
6. Extending the functionality
With Magento Marketplace you can buy reliable extensions that have been built to the strict best practice guides for Magento so fewer issues when extending the functionality and keeps the bespoke development costs very low.
The Magento Marketplace is full of reliable extensions and providers, but our recommended Magento extension partner would be Amasty. They have a large team and the support is always fast and to the highest level, which as eCommerce managers/owners know is very important.
Both the free Magento community edition and the enterprise version have the HTML5 platform built in. This can quickly maximise the mobile shopping experience of your business, which will consequently optimise your eCommerce store as well.
7. Third-party integration
By using Magento, you can easily integrate your eCommerce site with different payment gateways like PayPal, MailChimp, eBay, Google Shopping, and much more.
It is well known that third-party integration in eCommerce is an intricate part of any online business. Why? Because it can offer many, including satisfying your online customers by providing them with new features and helping them to save money. Third-party integrations take place through an API integration which makes it very easy to use third-party tools to increase your ROI, as well as to attract and maintain your customer base.
8. Advanced search filtration
There are many benefits to having an advanced search feature on your online shop, and the most important one is the enhanced consumer experience, which in turn, will build lasting relationships. Magento has many dynamic features that can improve the search that filters the products based on the parameters mentioned by online visitors, making all your marketing efforts much more effective.
This is a unique and fantastic feature, as it allows you to search features like product tag filters, viewed products, product reviews, and recently compared. Even better? Any search can be done based on the auto-suggested term! Magento comes packed with all that you would expect to have in an eCommerce store besides search, including wish lists, favourites, email list, and much more. These features can be a solid foundation for you to deliver a great experience and enhanced satisfaction to your customers!
9. Highly convenient for developers and administrators
When using Magento, developers can update content, add new pages to the site, and link pages to the sub or main navigation with a lot of ease!
Similarly, it is just as simple for the store owners and administrators to use Magento even when they lack advanced programming skills and knowledge. However, if you have any difficulties managing your Magento store, you can always seek help from a reliable Magento agency specialising in eCommerce website development, like us! Have a look at our Pash Classics case study to find out all about the changes that we’ve made in their web design, covering all modern eCommerce website functionalities thanks to using Magento.
10. Vast Magento community
Currently, there are over 300k members in the Magento eCommerce development industry. This means that it will never be difficult to seek help whenever you find issues with your website!
The Magento Community is a vast global community of eCommerce developers, contributors, and innovators. We are proud to say that we contribute while helping all our clients achieve their eCommerce goals and objectives.
Short summary for the benefits of using Magento
What we can honestly say by working with hundreds of large and small projects for our eCommerce clients that Magento is the perfect eCommerce solution for online businesses that seek an effective digital transformation. We truly hope that you would have understood that Magento is a fantastic eCommerce platform that could fulfil all your online shopping goals and objectives from the above benefits:
- Highly customisable open-source
- Fast-loading website pages
- Highly secure eCommerce store
- A vast array of advertising tools
- Responsive mobile web design
- Third-party integration
- Advanced search filtration
- Highly convenient for developers and administrators
- Vast Magento community
The benefits of hiring a Magento development company that focuses on eCommerce brings about endless advantages. From the secured shopping experience and hassle-free product management to easy third-party integration, Magento has it all and so much more. If you want to find out more about how Magento could be the ideal solution in building and developing your eCommerce website that meets all the needs of today’s eCommerce trends and online consumers, book a FREE eCommerce digital marketing consultation with us, and our team will get back to you with a complete plan for your eCommerce business.
In the meantime, why not check out our FREE SEO guide to help you figure out how to start optimising your website to gain more organic traffic, or read another awesome article on how to save time and improve your eCommerce ROI with marketing automation for the latest tips and tricks within the eCommerce world.