How can you use paid advertising during seasonal sales?

2020 has been different than any other year before, especially when looking at the consumer’s decision making when buying products during the COVID-19 pandemic. However, not to worry marketers, as there are plenty of opportunities for your business to thrive during this year’s Black Friday and Christmas Season. As most business activities moved their activity […]

How to create a Pinterest Strategy

Like all the other social media platforms, Pinterest has its specific attributes, goals, metrics and ways to track and measure your brand’s performance and success.  If not sure where to start, check out our blog post on How to Create a Social Media Strategy, it should give you a good headstart in increasing your brand’s […]

How to Run A/B Testing for Conversion Rate Optimisation

If you are part of user experience design, running adverts or general marketing campaigns, you’ve probably heard of A/B testing before- even if it hasn’t been that exact term. It is an essential component of conversion rate optimisation, and should be used at the start of any new campaign. We will walk you through what […]

How to Create a Social Media Strategy

Much like running a business, social media needs structure and planning in order to see results. Posting just for the sake of it is money and time down the drain, so make sure you’re staying on track to make the most of your presence on all platforms. We’ve broken down how to create a social […]

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