Nowadays, every business aims to rank in the first position on Google’s SERP, and there are plenty of reasons why. Being on top of the Google SERP assures that your website will get a lot of clicks, therefore increasing your website’s CTR. Being highly ranked on SERP also creates an instant credibility boost in your […]
In the world of digital marketing, there is a question that has popped up time and time again, especially within SEO communities, and that is, “What is the difference between SEO copywriting and SEO content writing?” Let us tell you that the difference between these two terms matters, as both types of writing can bring […]
One of the most important aspects of SEO is keyword research because, if done correctly, it can significantly improve your business visibility for the searched terms by your target audience. Not sure what SEO is? Check out our articles on beginner’s guide to SEO and 68 SEO terms you need to know to get started! […]
Let’s just take a short moment to visualise a scenario. Imagine yourself walking down a street filled with shops and stores. You aim to have a simple window-shopping session, but something starts catching your attention. There must be something in particular that made you want to enter and potentially buy from that store. With this […]