What is social media scheduling, and why is it important?

Time is money, and all marketing professionals know this very well. They also know that staying on top of the game when it comes to social media is no exception.  We’ve once again seen a noticeable rise in social media usage, the reason why now it is more important than ever to schedule your social […]

7 most effective ways to increase the e-commerce conversion rate

For an eCommerce website, the main goal is to get products and content in front of the right people, at the right time, so they opt-in, engage or buy from your business. But if you want to achieve these goals, you have to make sure that you stand out from the busy crowd.  With this […]

Best practices for Email Marketing

Nowadays, one-size-fits-all content is old news, as in our current digital landscape, customisation is king! Most internet users now have custom settings within their operating systems. For example, people can open a browser with their most visited websites already saved, which takes them to specific lists of personalised content suggestions for them to browse through.   […]