For an eCommerce website, the main goal is to get products and content in front of the right people, at the right time, so they opt-in, engage or buy from your business. But if you want to achieve these goals, you have to make sure that you stand out from the busy crowd. With this […]
Nowadays, one-size-fits-all content is old news, as in our current digital landscape, customisation is king! Most internet users now have custom settings within their operating systems. For example, people can open a browser with their most visited websites already saved, which takes them to specific lists of personalised content suggestions for them to browse through. […]
We are living in a highly saturated digital world that is getting more and more crowded with information, where competition is on the rise, especially as we’ve entered a new year. Looking at the eCommerce landscape, the percentage of online sales has been growing consistently with each passing quarter for years. What does that mean […]
You’re making your list and checking it twice, you’re gonna find out what’s trendy and nice…Due to the constant increase in the number of active users on social media platforms, marketers are starting to be more and more interested in dedicating their efforts on targeting their customers through social media channels. Especially as it’s not […]