More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

7 most effective ways to increase the e-commerce conversion rate

For an eCommerce website, the main goal is to get products and content in front of the right people, at the right time, so they opt-in, engage or buy from your business. But if you want to achieve these goals, you have to make sure that you stand out from the busy crowd.  With this […]

Best practices for Email Marketing

Nowadays, one-size-fits-all content is old news, as in our current digital landscape, customisation is king! Most internet users now have custom settings within their operating systems. For example, people can open a browser with their most visited websites already saved, which takes them to specific lists of personalised content suggestions for them to browse through.   […]

How To Create a Social Media Holiday Campaign

You’re making your list and checking it twice, you’re gonna find out what’s trendy and nice…Due to the constant increase in the number of active users on social media platforms, marketers are starting to be more and more interested in dedicating their efforts on targeting their customers through social media channels.  Especially as it’s not […]

Marketing Insights