SEO Copywriting vs SEO Content Writing: What’s the difference?

In the world of digital marketing, there is a question that has popped up time and time again, especially within SEO communities, and that is, “What is the difference between SEO copywriting and SEO content writing?”  Let us tell you that the difference between these two terms matters, as both types of writing can bring […]

How to do SEO keyword research: like a pro

One of the most important aspects of SEO is keyword research because, if done correctly, it can significantly improve your business visibility for the searched terms by your target audience. Not sure what SEO is? Check out our articles on beginner’s guide to SEO and 68 SEO terms you need to know to get started! […]

How to design the best eCommerce landing pages

Let’s just take a short moment to visualise a scenario. Imagine yourself walking down a street filled with shops and stores. You aim to have a simple window-shopping session, but something starts catching your attention. There must be something in particular that made you want to enter and potentially buy from that store.  With this […]

Top 9 social media scheduling tools to use

Having an active social media presence is vital, both for your business and for your customers. But keeping an active social presence without it taking over a considerable amount of your time and efforts can be quite challenging. Why? Because customers expect that the companies they follow to be active online at all times, as […]