How to build your perfect target persona

You’ve likely heard of having a target audience, but what you might not know about are target personas. These are profiles of individuals who are in your target audience, created by research, knowledge of current/past customers and a little bit of imagination. We will break down for you why they are important and the best […]

5 best practices for ecommerce landing pages

You might think that having a product page is enough to get the conversions you need, but you could be missing out on even more. Compared to landing pages, product pages across the board underperform when it comes to getting conversions. This could be due to the customers attention being grabbed by something else, or […]

Google Algorithm Update for 2021

Google is constantly making changes to its algorithm and how it ranks websites on their organic search results page. This means that businesses need to keep up with these changes in order to improve their ranking, or continue to rank highly. The new Google algorithm update has recently been announced for 2021, so this is […]

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