5 Common UX Design Mistakes That Kill Your Conversions

What is UX Design and Why is it Important?

UX stands for User Experience. The truth is if you have a website you have UX design but how do you ensure that your user experience is the best it can be? 75% of consumers admit that they make a judgement on a brand’s credibility based on the website design.

There are many elements of UX design to consider to ensure your website is optimised and able to create a meaningful and relevant experience for your users. Potential customers won’t enjoy the experience if they don’t like the way it is presented or in UX design – too complicated to use. 

Understanding your target audience to the usability and visual appeal has to be considered, so that your site visitor has the best experience possible and their needs fulfilled on their journey in order to get conversions and loyal customers. Getting UX design right is crucial to your business’ online success. 

Make sure that your website design is optimised and does not have the following 5 mistakes that may be killing your conversions… 

Lack of CTAs

A substantial 70% of small business websites lack a Call to Action (CTA) on their homepage. This can be crucial for missing out on conversions. 

With UX Design in mind, direct your visitors to what you want them to do. Whether that be to download a guide, sign up to email marketing or to simply make a purchase.

Research into the benefit your user will get when they take the CTA and make them aware of it when they visit. Your website is a place to boost and inform users on your product or service. Most importantly, it’s your online point of sale. Read our blog on how CTAs can boost your conversion rates.

Over-complicating the Un-complicated

You have between 0.5 to 15 seconds to engage with your visitor.

Ensure that what you want them to see, do, and just as importantly, feel, is clear from the moment they land on your site. It’s vital to make your pages easy to read with great imagery and simple ways to navigate through your website. Even consider your back button, as people appreciate the option of going back if they get lost. 

Be innovative with your design, making sure to not make your pages primitive with your audience in mind. Getting the balance between creative and usability can be a challenge but worth it. During this process, it is always a great time to ask your audience and listen to what they have to say.

Checking for Clarity

Make sure your site passes the right message to users instantly. 

90% of all information transmitted to the brain is visual and our brain processes it 60,000 times faster than text. This is important to be mindful of before overloading pages with text. Even the selected font, style and colour on your pages are significant to UX design, make sure they’re effortless to look at. 

Within your site’s content, ensure that what you have to say is written in plain English and relevant to what you’re trying to promote/sell. Keep it simple, easy to read, visually pleasing and always think about your audience.

Not-Responsive Design

Is your website just as good-looking on smartphones and tablets, then it is on your computer? Studies show that users visiting a website on a device will assume the website is broken and are 5 times more likely to leave if it doesn’t look good or work well. 

Always test how your website looks on other devices. Mobile-friendly sites rank higher in search results and make up more than half of Google search results. Mobile traffic surpassed desktop traffic in 2016 and it continues to increase.

Do not underestimate the power of responsive design, if you haven’t invested in making your website mobile-friendly, it’s time to do so.

Is Your Website Slow? 

How tedious is slow customer service? Or slow internet? Now combine the two together and it can get on one’s nerves.

Whilst there are varying expert opinions on how long a visitor will wait for a site to load, bearing in mind that many users today did not have to wait for a page to load listening to a modem so will not have the patience.

Google once experienced a 20% drop in traffic because of an extra .5 seconds in load time. There are many ways to speed up your site such as de-clutter your pages and make them lighter and consider your image sizes.

Lnet Digital is a digital marketing service that has a range of skills in SEO, CRO, UX and experience in design. We ensure that UX design is part of your digital marketing strategy to help ensure you are getting the most out of your website. Get in touch with our team today. We are always happy to help our clients who would like to improve the performance of their websites.