More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

How to improve PPC to sell your product

So you’d like to promote your online products but are not sure how to do this in a cost-effective way? That’s where PPC ads come in handy!  What is PPC?  Pay-per-click (PPC) is a form of advertising that can be used by businesses of any size. It can improve the visibility of your eCommerce website […]

“I’m getting traffic to the website, but not many conversions”

Do you find that you can drive traffic to your website, but are getting no conversions? This can be a common issue amongst eCommerce businesses, which SEMrush believes to be the result of these 4 factors: No call-to-actions A cluttered webpage No relevant keywords Lack of trust to buy on the website  This may encourage […]

Why it’s Important to Implement a Digital Marketing Strategy

What is a Digital Marketing Strategy? A Digital Marketing Strategy is a great way for businesses to plan their online marketing material so that they can achieve their business goals. This type of strategy is where a business takes certain actions so they can achieve their aims and objectives through the use of online marketing.  […]

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