More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

How content strategy can improve your customer engagement

Have you found yourself caught in the trap of rushing to produce blog posts each month, or social media posts every few days? Do you know how your content is benefitting your company, or is it just an exercise you complete because you think it should be done? If this sounds like you, then chances […]

What does Free Google Shopping mean for your business

For those of you in e-commerce, and maybe even some of you who aren’t, you are likely to be familiar with Google Shopping. This is a service from Google that allows you to advertise your products from the Google search engine. It gives shoppers the ability to browse various brands and websites for their ideal […]

How to Make the Most of the Easter Weekend in Lockdown

While we have been distracted by what feels like continual global crises since 2020 began, Easter has snuck upon us. We may not be able to go out and enjoy the weekend as normal, but there are certainly some things that can be done to make the most of this lockdown period.  Podcasts Throughout 2019, […]

Understand SEO Terminology – 68 SEO Terms You Need To Know

When it comes to digital marketing, there are a lot of technical terms and acronyms that can be thrown around that are difficult to understand. To help you get a grasp of what some of these may mean and how they can affect your business, we have created a glossary of the SEO (Search Engine […]

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