SEO, or search engine optimisation, is the process of making your website visible in the organic search engine results for the keywords and locations most associated with your products or services. With an effective SEO strategy in place, over time you can drive more traffic to your website and individual web pages, generate more relevant […]
It’s fair to say that, in recent years, content marketing has really come to the fore when it comes to a business’ digital marketing efforts. With Google putting more restrictions around the gaining of backlinks to your website and more importance on the development of fantastic, valuable and engaging content, businesses across all sectors have […]
There’s no denying that, in today’s society, social media is huge. Most of us have at least one social media profile on one of the major platforms, and as a business, you too can benefit from the huge popularity of social media. In 2017, globally we spent an average of 135 minutes per day using […]
PPC stands for pay per click, but can also be known as paid search marketing, sponsored advertising and search engine marketing. It is essentially a marketing tactic whereby you can attract consistent traffic to your website by appearing at the top of search results for keywords of your choosing.