What is a target audience? If you’ve ever wondered what a target audience is, you’re not alone. A target audience is a group of people who receive your marketing messages that are tailored to them. A company understands that this group of buyers are likely to buy your products and services based on their previous […]
So you’d like to promote your online products but are not sure how to do this in a cost-effective way? That’s where PPC ads come in handy! What is PPC? Pay-per-click (PPC) is a form of advertising that can be used by businesses of any size. It can improve the visibility of your eCommerce website […]
Ranking Issue Do you find that your competitors are performing better than you with their ads and that they’re placed in a better position on Google? And how can you improve your rankings by using popular keywords in your ads? What is SEO? Search Engine Optimisation (SEO) is the process that is used by many […]
Do you find that you can drive traffic to your website, but are getting no conversions? This can be a common issue amongst eCommerce businesses, which SEMrush believes to be the result of these 4 factors: No call-to-actions A cluttered webpage No relevant keywords Lack of trust to buy on the website This may encourage […]
