Best practices for Email Marketing

Nowadays, one-size-fits-all content is old news, as in our current digital landscape, customisation is king! Most internet users now have custom settings within their operating systems. For example, people can open a browser with their most visited websites already saved, which takes them to specific lists of personalised content suggestions for them to browse through.   […]

Google Algorithm Update for 2021

Google is constantly making changes to its algorithm and how it ranks websites on their organic search results page. This means that businesses need to keep up with these changes in order to improve their ranking, or continue to rank highly. The new Google algorithm update has recently been announced for 2021, so this is […]

The landing page copy – 5 best practices that you need to know

A landing page is an essential component of any promotion or advertising for every business. This is where you will direct your leads and future customers to complete a single action, such as buying a new resource or signing up for a service. In order to see conversions from your landing page, you’ll need to […]