More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

How to do SEO keyword research: like a pro

One of the most important aspects of SEO is keyword research because, if done correctly, it can significantly improve your business visibility for the searched terms by your target audience. Not sure what SEO is? Check out our articles on beginner’s guide to SEO and 68 SEO terms you need to know to get started! […]

Best practices for Email Marketing

Nowadays, one-size-fits-all content is old news, as in our current digital landscape, customisation is king! Most internet users now have custom settings within their operating systems. For example, people can open a browser with their most visited websites already saved, which takes them to specific lists of personalised content suggestions for them to browse through.   […]

Google Algorithm Update for 2021

Google is constantly making changes to its algorithm and how it ranks websites on their organic search results page. This means that businesses need to keep up with these changes in order to improve their ranking, or continue to rank highly. The new Google algorithm update has recently been announced for 2021, so this is […]