Do you find that you can drive traffic to your website, but are getting no conversions? This can be a common issue amongst eCommerce businesses, which SEMrush believes to be the result of these 4 factors: No call-to-actions A cluttered webpage No relevant keywords Lack of trust to buy on the website This may encourage […]
What is a Digital Marketing Strategy? A Digital Marketing Strategy is a great way for businesses to plan their online marketing material so that they can achieve their business goals. This type of strategy is where a business takes certain actions so they can achieve their aims and objectives through the use of online marketing. […]
SEO, or search engine optimisation, is the process of making your website visible in the organic search engine results for the keywords and locations most associated with your products or services. With an effective SEO strategy in place, over time you can drive more traffic to your website and individual web pages, generate more relevant […]
PPC stands for pay per click, but can also be known as paid search marketing, sponsored advertising and search engine marketing. It is essentially a marketing tactic whereby you can attract consistent traffic to your website by appearing at the top of search results for keywords of your choosing.