SEO, or search engine optimisation, is the process of making your website visible in the organic search engine results for the keywords and locations most associated with your products or services. With an effective SEO strategy in place, over time you can drive more traffic to your website and individual web pages, generate more relevant […]
PPC stands for pay per click, but can also be known as paid search marketing, sponsored advertising and search engine marketing. It is essentially a marketing tactic whereby you can attract consistent traffic to your website by appearing at the top of search results for keywords of your choosing.
Google have recently updated their search engine due to the expansion of internet marketing, many business owners are wondering whether this will have an effect on their businesses online presence. This update has been brought in as an attempt to listen to the needs of the sites users and return better results to them when […]