Why it’s Important to Implement a Digital Marketing Strategy

What is a Digital Marketing Strategy? A Digital Marketing Strategy is a great way for businesses to plan their online marketing material so that they can achieve their business goals. This type of strategy is where a business takes certain actions so they can achieve their aims and objectives through the use of online marketing.  […]

Your Beginners Guide to SEO

SEO, or search engine optimisation, is the process of making your website visible in the organic search engine results for the keywords and locations most associated with your products or services. With an effective SEO strategy in place, over time you can drive more traffic to your website and individual web pages, generate more relevant […]

Your Beginners Guide to PPC

PPC stands for pay per click, but can also be known as paid search marketing, sponsored advertising and search engine marketing. It is essentially a marketing tactic whereby you can attract consistent traffic to your website by appearing at the top of search results for keywords of your choosing.

Google’s ‘Hummingbird’ Update

Google have recently updated their search engine due to the expansion of internet marketing, many business owners are wondering whether this will have an effect on their businesses online presence. This update has been brought in as an attempt to listen to the needs of the sites users and return better results to them when […]