More than ever emotions are more likely to drive digital sales, an opportunity for brands to reanalyse consumer behaviour and user experience.

The landing page copy – 5 best practices that you need to know

A landing page is an essential component of any promotion or advertising for every business. This is where you will direct your leads and future customers to complete a single action, such as buying a new resource or signing up for a service. In order to see conversions from your landing page, you’ll need to […]

How content strategy can improve your customer engagement

Have you found yourself caught in the trap of rushing to produce blog posts each month, or social media posts every few days? Do you know how your content is benefitting your company, or is it just an exercise you complete because you think it should be done? If this sounds like you, then chances […]

Understand SEO Terminology – 68 SEO Terms You Need To Know

When it comes to digital marketing, there are a lot of technical terms and acronyms that can be thrown around that are difficult to understand. To help you get a grasp of what some of these may mean and how they can affect your business, we have created a glossary of the SEO (Search Engine […]

How To Sell Online When Nobody Wants to Buy

It’s impossible to ignore everything going on in the world around us, and it would be unwise to think that individuals and businesses will always behave the same. However, this does not mean that everything must come to a grinding halt when things do occur. Even when there is a global event that makes the […]